Press & Media Kit
What is Fitter?
Fitter is a vitality platform that challenges employees to live a more vital lifestyle. The platform teaches people long-lasting habits by rewarding healthy behaviour with FitTokens which they can spend in our in-app shop. By challenging each other, team members can competer against each other or other teams, bringing a clear fun factor which motivates individuals in enhancing their lifestyle. Fitter helps people eating healthier, being more physical active, getting enough sleep and coping with stress.
Who are the founders of Fitter?
Fitter was founded by Bart Evers and Bob van der Panne.
When was Fitter founded?
Fitter was founded in 2017, and the first product launched in February 2018.
How big is the Fitter team?
Currently there are working over twenty people at Fitter and its subsidiaries, consisting of developers, marketeers and vitality experts.
Where is Fitter headquartered?
Fitter is headquartered in The Netherlands, in de Greater Amsterdam area.
In which countries does Fitter operate?
Fitter is currently operating in The Netherlands, Germany and the United Kingdom.
The logo is the combination of an icon and a wordmark. It can be used as just the icon (logomark) and as icon and word in a horizontal lockup. The logo itself is a heart (for health) and a letter F, tilted 120 degrees counter clockwise.
The minimum size is the safest size at which the logo would be clearly depicted. Establishing this ensures that the impact and legibility of the logo is not compromised in application.
To maintain the integrity of our logo, it needs room to breathe when used alongside other visual elements. There should be sufficient space between our logo and other graphics or the edge of the page/screen.
The colourways are intended for use on specific backgrounds. To ensure that the logo is appropriately used and visible, only the following combinations should be used.
Fitter Dark Green Background
The Fitter Dark Green is a signature Fitter colour. Where possible, it should only be used as a plain background with the White Text & Green Vignette Logo.
Fitter Green Background
The Fitter Green is another signature Fitter colour. Where possible, it should only be used as a plain background with the White Text & White Vignette Logo.
For all white background, use the general colour scheme.
Our primary typeface is Maven Pro, a Google Font designed by Joe Prince. Maven Pro is a sans-serif typeface with unique curvature and flowing rhythm. Its forms make it very distinguishable and legible when in context. It blends styles of many great typefaces and is suitable for any design medium. Maven Pro’s modern design is great for the web and fits in any environment.
The primary Fitter colours are Fitter Green and Fitter Dark Green. These two colours are used together as the primary logo colourway. The supporting colours are White, light green and light grey.
RGB 66, 92, 94
CMYK 30, 2, 0, 63
PMS-C 7545 C
RGB 150, 214, 0
CMYK 30, 0, 100, 16
PMS-C 376 C
RGB 241, 254, 244
CMYK 5, 0, 4, 0
RGB 249, 251, 252
CMYK 1, 0, 0, 1
When shooting images and creating imagery for the Fitter brand, there is a specific and intentional mood that the photographs should convey. It is important to be conscious about the mood and tone of the imagery.
Content should be created with the following keywords in mind:
The aim is to visually communicate the spirit of the brand and evoke feelings of positivity and relatability.
When we depict employees in their offices, it should always happen in a vibrant, happy and healthy way. Ie: when people are show at a desk, it should be standing, an ergonomical seat or sit ball.