Press & Media Kit

Press & Media Kit

What is Fitter?

Fitter is a vitality platform that challenges employees to live a more vital lifestyle. The platform teaches people long-lasting habits by rewarding healthy behaviour with FitTokens which they can spend in our in-app shop. By challenging each other, team members can competer against each other or other teams, bringing a clear fun factor which motivates individuals in enhancing their lifestyle. Fitter helps people eating healthier, being more physical active, getting enough sleep and coping with stress.

Who are the founders of Fitter?

Fitter was founded by Bart Evers and Bob van der Panne.

When was Fitter founded?

Fitter was founded in 2017, and the first product launched in February 2018.

How big is the Fitter team?

Currently there are working over twenty people at Fitter and its subsidiaries, consisting of developers, marketeers and vitality experts.

Where is Fitter headquartered?

Fitter is headquartered in The Netherlands, in de Greater Amsterdam area.

In which countries does Fitter operate?

Fitter is currently operating in The Netherlands, Germany and the United Kingdom.

Brand

Press Contact

For all press and media inquiries, please contact Bart Evers at bart@fitter.health

fitter-logo-vignet

Minimum Size

The minimum size is the safest size at which the logo would be clearly depicted. Establishing this ensures that the impact and legibility of the logo is not compromised in application.

Clear space

To maintain the integrity of our logo, it needs room to breathe when used alongside other visual elements. There should be sufficient space between our logo and other graphics or the edge of the page/screen.

Colourway Applications

The colourways are intended for use on specific backgrounds. To ensure that the logo is appropriately used and visible, only the following combinations should be used.

Fitter Dark Green Background

The Fitter Dark Green is a signature Fitter colour. Where possible, it should only be used as a plain background with the White Text & Green Vignette Logo.

Fitter Green Background

The Fitter Green is another signature Fitter colour. Where possible, it should only be used as a plain background with the White Text & White Vignette Logo.

General Use

For all white background, use the general colour scheme.

Font

Our primary typeface is Maven Pro, a Google Font designed by Joe Prince. Maven Pro is a sans-serif typeface with unique curvature and flowing rhythm. Its forms make it very distinguishable and legible when in context. It blends styles of many great typefaces and is suitable for any design medium. Maven Pro’s modern design is great for the web and fits in any environment.

Colours

The primary Fitter colours are Fitter Green and Fitter Dark Green. These two colours are used together as the primary logo colourway. The supporting colours are White, light green and light grey.

Fitter Dark Green
HEX #425C5E
RGB 66, 92, 94
CMYK 30, 2, 0, 63
PMS-C 7545 C
Fitter Green
HEX #95D600
RGB 150, 214, 0
CMYK 30, 0, 100, 16
PMS-C 376 C
Fitter Light Green
HEX #F1FEF4
RGB 241, 254, 244
CMYK 5, 0, 4, 0

Fitter Grey
HEX #F9FBFC
RGB 249, 251, 252
CMYK 1, 0, 0, 1

Visuals

Press Contact

For all press and media inquiries, please contact Bart Evers at bart@fitter.health

Photography

When shooting images and creating imagery for the Fitter brand, there is a specific and intentional mood that the photographs should convey. It is important to be conscious about the mood and tone of the imagery.

Keywords
Content should be created with the following keywords in mind:

  • Bright
  • Healthy
  • Vital
  • Fit
  • Happy
  • Cheerful
  • Fun
  • Natural
  • Colourful

The aim is to visually communicate the spirit of the brand and evoke feelings of positivity and relatability.

Employees
When we depict employees in their offices, it should always happen in a vibrant, happy and healthy way. Ie: when people are show at a desk, it should be standing, an ergonomical seat or sit ball.

Platform Visuals

Fitter-organizations-PLATFORM-transparant
Fitter-organizations-PROCES-transparant